“Be the Ball”

Chevy Chase as Ty Webb

Caddyshack (1980)

As you pull up to your sales appointment, take a good look at the location. If you’ve been doing this for any length of time, you should be able to remember a home or office similar to it, where you made a nice sale.

Think about that sale! Remind yourself what it was like to walk out of that appointment with a big sale. How good it felt to drive home that night, knowing that you accomplished your goals, put bread on your family’s table and helped your customers solve their problems.

Now picture yourself making this sale. Just like you imagine a golf shot in your mind before actually swinging the club, see yourself selling your product.

Reacquire that feeling of accomplishment, a mental high that only sales people experience. Now … go knock on that door and Be the Ball!